About Me
Hello,
I, Igor Berdnikov, SEO specialist, e-mail marketer and web developer from Kyiv. For more than 12 years I have been creating and promoting websites on the Internet, administering and technically supporting web resources. Lately I have been creating and conducting email newsletters. During this time, I studied various analytics and statistics services, learned how to conduct comprehensive website audits, work with various programs that help businesses find their clients on the Internet, and much more.
I love life and communication with loved ones, I donβt waste time on social networks. I am interested in sports. I find time for educational information in the "SEO" category, so I am always aware of changes in search engine algorithms. Now I am becoming more and more interested in E-mail-marketing. I believe that this is the future: an email marketer will be in every company, as well as an SEO, PPC or SMM specialist. An online business must work to retain existing customers, and an Email-specialist can effectively cope with this task.
If we talk about work, it is very important when you love your job and know what to do. I also share this opinion. For each project, it is important to create a clear work plan and follow it to achieve the desired result.
Interested in a position
- SEO-specialist
- Email marketer
Language skills
- Russian (native)
- Ukrainian (native)
- German (A2-B1)
- English (A2-B1)
My beliefs
- never give up
- positive attitude for the day ahead
- don't leave for tomorrow what you can do today
Interests
- music
- sport
- Internet
- nature
Work experience and education
Work experience
Email marketer - "World of Forest" company
December 2018 - October 2020Responsibilities: developing an E-mail marketing strategy, creating E-mailings, sending out affiliate offers, working with a customer base.
Additionally: layout of html letter templates.
Website: https://mirlesa.com.ua/.
SEO specialist - Sanatorium "Borzhava"
December 2018 - July 2020 (quarantine)Responsibilities: search engine promotion of the site according to requests, site optimization, drawing up technical specifications for the copywriter, posting articles on exchanges, purchasing link mass, attracting new traffic to the site.
Additionally: website modernization, adding new pages, functionals, technical support.
Website: https://borzhawa.com/.
SEO specialist - Sanatorium "Teplica"
December 2018 - July 2020 (quarantine)Responsibilities: search engine promotion of the site according to requests, site optimization, drawing up technical specifications for the copywriter, posting articles on exchanges, purchasing link mass, attracting new traffic to the site.
Additionally: website modernization, adding new pages, functionals, technical support.
Website: https://teplyca.com.ua/.
SEO specialist - "Safari-Ukraine" holding
May 2016 - April 2018Responsibilities for 3 sites: internal site optimization, collection and clustering of keywords, drawing up technical specifications for a copywriter, purchasing link mass, attracting new traffic to sites.
Additionally: website administration, landing page development.
Website: https://safari-ukraina.com/.
Website: https://safari-stend.com/.
Website: https://safari-dich.com/.
SEO specialist - SK Trading Group
November 2015 - February 2022Responsibilities: website optimization, search engine promotion of the site based on queries, drawing up technical specifications for a copywriter, posting articles on exchanges, purchasing link mass.
Additionally: site administration, technical support, drawing up technical specifications for developers, monitoring the creation of the site by developers.
Website: https://sktg.com.ua/.
History of education
Course "Email Marketing"
2018A comprehensive email marketing strategy for business, collecting and segmenting a customer base, creating sales letters, generating content for mailings, resuscitating the database.
Course "SEO specialist"
2016Comprehensive Internet promotion, site optimization, important SEO settings for the site, working with links and link building, conducting a site audit, posting articles on third-party resources, registering in directories.
Course "Website optimization"
2012Internal website optimization, collection and clustering of keywords, drawing up technical specifications for a copywriter, preparing meta tags, setting up service files, optimizing site loading speed, setting up and using web analytics.
Courses ΠΏΠΎ HTML & CSS
2010-2011Learning the basics of layout and website creation using HTML and CSS.
National Aviation University
2005 - 2009Specialization: "Industrial and civil construction"
Direction: "Construction"
Bachelor's degree
Aerospace Lyceum NAU named after. I. I. Sikorsky
2003 - 2005Specialized school No. 173
1994 - 2003
My tasks
Internal configuration of all website elements that in one way or another interact with search engines and, accordingly, affect the websiteβs promotion on the Internet.
Search engine optimization is a set of measures to increase the siteβs position in the search results of Google, Yandex, Bing for pre-selected queries.
Creation of personalized mailings and optimal communication with potential and existing clients through a series of letters.
Attracting the maximum number of targeted visitors to the site who are ready to take the necessary actions for the site owner.
Identification of factors that affect a siteβs reputation in search engines: reducing negativity, working with sources of negativity.
Analysis of the site according to a number of parameters, search for technical, optimization and SEO errors that affect the promotion of the site on the Internet.
Collection of keywords that characterize the type of activity of the company for their subsequent use in website promotion.
A set of measures aimed at lifting previously imposed sanctions on the website for one reason or another in the search engines Google, Yandex.
A set of measures for effective interaction of the website being developed with search engines already in the first stages of its creation.
Creation of websites using HTML code or using a CMS content management system (Wordpress, Opencart, Joomla).
Technical support for uninterrupted operation of the site on the Internet 24/7/365, daily/weekly backups of sites.
Technical specifications for copywriters, adding ready-made content (news, products, prices, photos, etc.) to the site, technical specifications for programmers.
Analytics and statistics of main indicators through Google Search Console, Google Analytics + SEO correction.
Preparation of a new or correction of an existing strategy for website promotion on the Internet. Definition of main goals.
Analysis of the main competitors to find the optimal promotion strategy in a certain field of activity.
If necessary, measuring the effectiveness of a page of a website by comparing it to another.
Monthly monitoring of site positions in search results for a specific list of key queries.
Monthly report on the work done with charts and main indicators, work plan for the next month.
